Our Story

1973 The Beginning

Our company started in the 1970s when Ray Awadallah began to manufacture and install vinyl-lined above ground pools in Yennora NSW. Ray loved the water and is a true family man so when he saw the happiness a pool could bring to families across Australia, the story of Blue Haven took on a life of its own.

The iconic elephant branding is synonymous with the fact that a Blue Haven Pool was strong enough to walk an elephant in. Jumbo strength. Jumbo durability. Cool fact is that at one point, a Blue Haven vinyl pool was the only one worthy of a local government Development Application (DA) approval, and today many customers from the ’70s still enjoy the same original pool installed almost 50 years ago!

1973 Yennora Display Centre

One of our first display centres in Sydney. With over 350 industry design awards and over 100 years of combined experience, you can be assured you’re in good hands.

yennora

1979 25 Different Shopping Centres

Blue Haven Pools set up at 25 different shopping centres to launch into portable spas and showcase the strongest pools in the marketplace.

different-shopping-centres
ribbed fibreglass pool

1981 World's First Ribbed Fibreglass Pool

Blue Haven Pools launched a Kevlar-reinforced fibreglass pool and the world’s first ribbed fibreglass pool that did not require a steel and concrete bond beam to hold it in ground. With the pool and coping designed as one structure, pools began to sell like hot cakes.

According to the Cordell Report, Blue Haven Pools sold up to ten times more pools than any other pool company for almost 15 years in a row, based on the number of Development Applications processed by local governments.

The company had still not started competing in the concrete pool sector and remained solidly devoted to fibreglass and vinyl lined above ground pools until the early 1990s.

1985 - 1987 It's a Knockout

Blue Haven Pools built a humongous liner for It’s a Knockout, the only TV game show of its time! The liner had to be built at Fairfield Park because the factory at Yennora was nowhere near big enough. The liner ended up being so heavy that it needed to be craned in and installed before it was used on three seasons of the show.

1987 Australian Design Award

Blue Haven Pools won the Australian Design Award for the world’s first semi-inground pool design. Together with BHP Steel, the company created a new material called Marviplate, a galvanised steel, bonded both ways with vinyl. Crafted from Marviplate, this pool was the only one in the world that could withstand both inground corrosion and salt water corrosion. The pool became the first vinyl pool design to be both semi-inground (instead of fully above ground) and also strong enough to withstand salt water chlorination.

1988 Australia’s Wonderland – The Beach

Blue Haven Pools took over part of the iconic Australia’s Wonderland’s very own water park, which was built in 1988 and opened on the 4th of December 1988. Unlike the rest of the park, which remained open year-round, The Beach was a seasonal attraction that was closed during the winter months (April–September). The Beach had two pools (a large swimming pool and a smaller wading pool), as well as four different water slides.

1988 Salt Water Pool

Blue Haven bring in a salt water crocodile to the easter show to launch the first SALT WATER POOL for aboveground pools ever. The marviplate steel components were galvanised and vinyl coated for salt water protection.

1989 Royal Easter Show

Dame Edna helped Blue Haven Pools open up for the Royal Easter Show, where the company won countless awards for best display and innovation – year after year. Blue Haven Pools opened up more branches nationally, owning a total of 20 showroom branches in Queensland, Victoria and New South Wales. All of the branches were owned and managed by the Awadallah family and not franchised.

1990 Marviplate Galvanised Steel Semi-Inground Pool

Blue Haven Pools’ Marviplate Galvanised Steel Semi-Inground Pool opened 20 stores in the United States, with a head office in Austin, Texas. Additional stores opened throughout London and Italy.

Blue Haven Pools Managing Director Ray Awadallah and wife Mary Awadallah celebrated the success with BHP Steel with a prestigious dinner event onboard the Iron Pacific, heralding the success of exporting so much steel globally.

Originally, the company went to the USA to trade under the name Blue Haven Pools – only to find out upon arrival that there was another pool company trading under the same name! This was way before the days of internet search – so who was to know

As a result, the company worked as True Blue Pools for a short time before becoming Aussie Pools for several years of successful overseas trading.

1991 Salt Water Non-Corrosive Pools

John Singleton joined Blue Haven Pools for a marketing campaign to educate the public on salt water non-corrosive pools. The campaign was so controversial that it was restricted to late-night TV.

In the campaign, John talked about salt water from his pool floaty, before appearing at the beach in the final shot — which was what made the campaign so memorable. While swimming in the ocean, John disappeared below a wave and the entire screen turned blood red, implying he was attacked by a shark.

The campaign was designed to encourage Aussie families to swim in salt water at home instead of the beach.

1991 TV Campaigns

Peter Sterling launches a few awesome TV campaigns.

1992 Training in Sydney Harbour

Blue Haven Pools built a temporary pool structure for elite swimming training in Sydney Harbour and helped a lot of charities raise money that weekend.

1993 Concrete Pool Market

Blue Haven Pools launched into the concrete pool market. Over the next decade, the company took over dozens of pool companies, including the oldest and most trusted concrete pool builder in Australia – Mutual Pools.

Marketplace hysteria ensued as a result of crazy prices to launch the new concrete range, and close to 2,000 concrete pools were built almost every year for the next 12 years. At that time, concrete pools started at $9,990, prices so low that they’ve never been seen before or since.

1995 Jeff Fenech

Jeff Fenech (born 28 May 1964) is a retired Australian professional boxer. He won world titles in three weight divisions, and is best known for his trilogy with Ghanaian boxer Azumah Nelson. Fenech was trained by renowned Sydney-based trainer Johnny Lewis.

Jeff Fenech was inducted into the International Boxing Hall of Fame in 2002 and the Australian National Boxing Hall of Fame Moderns category in 2003, and became the 4th person to be elevated to Legend status in 2013.

2000 Head Office Relocation

Blue Haven Pools’ head office relocated to Hume Highway, Lansvale NSW, taking up 10,000 square metres of factory and showroom area. The warehouse continues to serve as the headquarters for Blue Haven Pools, featuring over 50 mini pools for customers to see pools and spas in all shapes and sizes. It’s the largest of its kind in the Southern Hemisphere.

At the time of the Sydney Olympics, the company sold close to 2,000 concrete pools in any given year. Multiple showrooms were buzzing seven days a week and the company employed over 500 staff, contractors and suppliers.

2011 Remonda

“Blue Haven Pools is taken over by daughter, Remonda. Whilst the company analyses with the idea of franchisees for several years, Remonda continues today to run the company as one owner and still by the same founding family.”

2020 First Company to Sell Pools Online

Blue Haven Pools has launched its new BLU HVN branding with a new website that offers the world’s first opportunity to order custom concrete pools online. Our Managing Director Remonda Martinez believes that consumers are time-poor and prefer a simplified sales process so the pool packages are designed to make pool building easy and stress-free. She also invested in cutting-edge technology, including construction equipment, 3D animation, and AR, to provide a seamless experience and eliminate consumer reluctance. With homeowners already knowing what they want, online pool sales was the obvious direction.

2020 SPASA Winner!

Blue Haven was recognised by the Swimming Pool and Spa Association of Australia in its 2020 Awards of Excellence.

  • Gold Winner Freeform Pool over $100,000 – National 
  • Gold Winner Freeform Pool over $100,000 – New South Wales 
  • Highly Commended Freeform Pool Over $100,000 – New South Wales 
  • Highly Commended Innovative Project – New South Wales
  • Highly Commended Renovation over $25,000 – New South Wales 
  • Highly Commended Residential Water Feature – New South Wales

2021 SPASA Winner!

Blue Haven won at the 2021 Awards of Excellence by the Swimming Pool and Spa Association of Australia. 

  • Gold Winner Concrete Pool up to 60,000 – New South Wales 
  • Gold Winner Display Pool Centre – New South Wales
  • Highly Commended Best Concrete Pool Builder – New South Wales
  • Highly Commended Concrete Pool up to $120,000 – New South Wales 
  • Highly Commended Pool & Spa Combination Concrete – New South Wales
  • Highly Commended Residential Water Features – New South Wales

2021 Australian Financial Review Award

Blue Haven made it to Australian Financial Review’s Top 10 Most Innovative Companies in 2021. We were ranked 7th in our niche out of over 700 nominated organisations across Australia and New Zealand, placing us amongst billion-dollar companies. We were recognised for allowing everyday Australians to buy their concrete pools online from design inception to construction completion and see immediately for free how a pool or spa would look in their backyard without a consultant having to visit on-site.

2021 We built Big Brother’s Pool!

Blue Haven was one of the exclusive suppliers of the star-studded 2021 Big Brother Australia VIP. Our Lightest Weight Pre-Cast Freestanding Pool at just 750kg took centrestage of the show’s outdoor fun!

2021 Top 100 Women

Remonda made it to the Top 100 Women in 2021, a prestigious list that pays tribute to women from all walks of life who are making a significant impact and exemplifying achievement in Australia’s construction industry.

2021 Local Business Awards!

Blue Haven won the Most Outstanding Specialty Business Award at the 2021 Local Business Awards in Fairfield City. The Local Business Awards acknowledges outstanding local businesses who go above and beyond in providing a world-class customer experience.

2021 Highest Pool Sales

Blue Haven has recorded the highest number of pool sales across New South Wales in 2021.

2022 Lansvale Centre of Excellence

Blue Haven took on a massive mission to renovate their flagship showroom and head office in Lansvale, which spans 10,000 sqm and was originally designed in 1998. The result is a trailblazing lifestyle destination featuring a display centre and events space. With a world-class collection of designer concrete pools alongside a café, a pizzeria, retail boutiques, and a gymnasium, imagine a wet water haven delivering multiple possibilities in one exclusive and dynamic location.

2022 Best Locally and Nationally!

Blue Haven was once again recognised by the Oscars of the Pool World, the Swimming Pool & Spa Association of Australia (SPASA) at the 2022 Awards of Excellence!

  • GOLD Winner, Freeform Pool up to $60,000 – National
  • FINALIST, Concrete Lap Pool – National
  • FINALIST, Display Pool or Centre – National
  • GOLD Winner, Display Pool or Centre – NSW
  • GOLD Winner, Concrete Lap Pool – NSW
  • GOLD Winner, Freeform Pool up to $60,000 – NSW
  • SILVER Highly Commended, Residential Water Feature – NSW
  • SILVER Highly Commended, Renovation up to $60,000 – NSW
  • SILVER Highly Commended, Concrete Lap Pool – NSW
  • SILVER Highly Commended, Concrete Lap Pool – NSW
  • SILVER Highly Commended, Display Pool or Centre – NSW
  • SILVER Highly Commended, Courtyard or Plunge Pool – NSW

2022 We are Business of the Year!

The prestigious Fairfield City Local Business Awards awarded us Business of the Year and Outstanding Specialised Business this 2022.

2023 Blue Haven Turns 50!

Being in this industry for years is already an accomplishment of its own – but being around and still relevant for 50 years? That’s definitely something worth commemorating. And that’s exactly what we did, but way more fun and unforgettable!

1973 The Beginning

Our company started in the 1970s when Ray Awadallah began to manufacture and install vinyl-lined above ground pools in Yennora NSW. Ray loved the water and is a true family man so when he saw the happiness a pool could bring to families across Australia, the story of Blue Haven took on a life of its own.

The iconic elephant branding is synonymous with the fact that a Blue Haven Pool was strong enough to walk an elephant in. Jumbo strength. Jumbo durability. Cool fact is that at one point, a Blue Haven vinyl pool was the only one worthy of a local government Development Application (DA) approval, and today many customers from the ’70s still enjoy the same original pool installed almost 50 years ago!

1973 Yennora Display Centre

One of our first display centres in Sydney. With over 350 industry design awards and over 100 years of combined experience, you can be assured you’re in good hands.

yennora

1979 25 Different Shopping Centres

Blue Haven Pools set up at 25 different shopping centres to launch into portable spas and showcase the strongest pools in the marketplace.

different-shopping-centres
ribbed fibreglass pool

1981 World's First Ribbed Fibreglass Pool

Blue Haven Pools launched a Kevlar-reinforced fibreglass pool and the world’s first ribbed fibreglass pool that did not require a steel and concrete bond beam to hold it in ground. With the pool and coping designed as one structure, pools began to sell like hot cakes.

According to the Cordell Report, Blue Haven Pools sold up to ten times more pools than any other pool company for almost 15 years in a row, based on the number of Development Applications processed by local governments.

The company had still not started competing in the concrete pool sector and remained solidly devoted to fibreglass and vinyl lined above ground pools until the early 1990s.

1985 - 1987 It's a Knockout

Blue Haven Pools built a humongous liner for It’s a Knockout, the only TV game show of its time! The liner had to be built at Fairfield Park because the factory at Yennora was nowhere near big enough. The liner ended up being so heavy that it needed to be craned in and installed before it was used on three seasons of the show.

1987 Australian Design Award

Blue Haven Pools won the Australian Design Award for the world’s first semi-inground pool design. Together with BHP Steel, the company created a new material called Marviplate, a galvanised steel, bonded both ways with vinyl. Crafted from Marviplate, this pool was the only one in the world that could withstand both inground corrosion and salt water corrosion. The pool became the first vinyl pool design to be both semi-inground (instead of fully above ground) and also strong enough to withstand salt water chlorination.

1988 Australia’s Wonderland – The Beach

Blue Haven Pools took over part of the iconic Australia’s Wonderland’s very own water park, which was built in 1988 and opened on the 4th of December 1988. Unlike the rest of the park, which remained open year-round, The Beach was a seasonal attraction that was closed during the winter months (April–September). The Beach had two pools (a large swimming pool and a smaller wading pool), as well as four different water slides.

1988 Salt Water Pool

Blue Haven bring in a salt water crocodile to the easter show to launch the first SALT WATER POOL for aboveground pools ever. The marviplate steel components were galvanised and vinyl coated for salt water protection.

1989 Royal Easter Show

Dame Edna helped Blue Haven Pools open up for the Royal Easter Show, where the company won countless awards for best display and innovation – year after year. Blue Haven Pools opened up more branches nationally, owning a total of 20 showroom branches in Queensland, Victoria and New South Wales. All of the branches were owned and managed by the Awadallah family and not franchised.

1990 Marviplate Galvanised Steel Semi-Inground Pool

Blue Haven Pools’ Marviplate Galvanised Steel Semi-Inground Pool opened 20 stores in the United States, with a head office in Austin, Texas. Additional stores opened throughout London and Italy.

Blue Haven Pools Managing Director Ray Awadallah and wife Mary Awadallah celebrated the success with BHP Steel with a prestigious dinner event onboard the Iron Pacific, heralding the success of exporting so much steel globally.

Originally, the company went to the USA to trade under the name Blue Haven Pools – only to find out upon arrival that there was another pool company trading under the same name! This was way before the days of internet search – so who was to know

As a result, the company worked as True Blue Pools for a short time before becoming Aussie Pools for several years of successful overseas trading.

1991 Salt Water Non-Corrosive Pools

John Singleton joined Blue Haven Pools for a marketing campaign to educate the public on salt water non-corrosive pools. The campaign was so controversial that it was restricted to late-night TV.

In the campaign, John talked about salt water from his pool floaty, before appearing at the beach in the final shot — which was what made the campaign so memorable. While swimming in the ocean, John disappeared below a wave and the entire screen turned blood red, implying he was attacked by a shark.

The campaign was designed to encourage Aussie families to swim in salt water at home instead of the beach.

1991 TV Campaigns

Peter Sterling launches a few awesome TV campaigns.

1992 Training in Sydney Harbour

Blue Haven Pools built a temporary pool structure for elite swimming training in Sydney Harbour and helped a lot of charities raise money that weekend.

1993 Concrete Pool Market

Blue Haven Pools launched into the concrete pool market. Over the next decade, the company took over dozens of pool companies, including the oldest and most trusted concrete pool builder in Australia – Mutual Pools.

Marketplace hysteria ensued as a result of crazy prices to launch the new concrete range, and close to 2,000 concrete pools were built almost every year for the next 12 years. At that time, concrete pools started at $9,990, prices so low that they’ve never been seen before or since.

1995 Jeff Fenech

Jeff Fenech (born 28 May 1964) is a retired Australian professional boxer. He won world titles in three weight divisions, and is best known for his trilogy with Ghanaian boxer Azumah Nelson. Fenech was trained by renowned Sydney-based trainer Johnny Lewis.

Jeff Fenech was inducted into the International Boxing Hall of Fame in 2002 and the Australian National Boxing Hall of Fame Moderns category in 2003, and became the 4th person to be elevated to Legend status in 2013.

2000 Head Office Relocation

Blue Haven Pools’ head office relocated to Hume Highway, Lansvale NSW, taking up 10,000 square metres of factory and showroom area. The warehouse continues to serve as the headquarters for Blue Haven Pools, featuring over 50 mini pools for customers to see pools and spas in all shapes and sizes. It’s the largest of its kind in the Southern Hemisphere.

At the time of the Sydney Olympics, the company sold close to 2,000 concrete pools in any given year. Multiple showrooms were buzzing seven days a week and the company employed over 500 staff, contractors and suppliers.

2011 Remonda

“Blue Haven Pools is taken over by daughter, Remonda. Whilst the company analyses with the idea of franchisees for several years, Remonda continues today to run the company as one owner and still by the same founding family.”

2020 First Company to Sell Pools Online

Blue Haven Pools has launched its new BLU HVN branding with a new website that offers the world’s first opportunity to order custom concrete pools online. Our Managing Director Remonda Martinez believes that consumers are time-poor and prefer a simplified sales process so the pool packages are designed to make pool building easy and stress-free. She also invested in cutting-edge technology, including construction equipment, 3D animation, and AR, to provide a seamless experience and eliminate consumer reluctance. With homeowners already knowing what they want, online pool sales was the obvious direction.

2020 SPASA Winner!

Blue Haven was recognised by the Swimming Pool and Spa Association of Australia in its 2020 Awards of Excellence.

  • Gold Winner Freeform Pool over $100,000 – National 
  • Gold Winner Freeform Pool over $100,000 – New South Wales 
  • Highly Commended Freeform Pool Over $100,000 – New South Wales 
  • Highly Commended Innovative Project – New South Wales
  • Highly Commended Renovation over $25,000 – New South Wales 
  • Highly Commended Residential Water Feature – New South Wales

2021 SPASA Winner!

Blue Haven won at the 2021 Awards of Excellence by the Swimming Pool and Spa Association of Australia. 

  • Gold Winner Concrete Pool up to 60,000 – New South Wales 
  • Gold Winner Display Pool Centre – New South Wales
  • Highly Commended Best Concrete Pool Builder – New South Wales
  • Highly Commended Concrete Pool up to $120,000 – New South Wales 
  • Highly Commended Pool & Spa Combination Concrete – New South Wales
  • Highly Commended Residential Water Features – New South Wales

2021 Australian Financial Review Award

Blue Haven made it to Australian Financial Review’s Top 10 Most Innovative Companies in 2021. We were ranked 7th in our niche out of over 700 nominated organisations across Australia and New Zealand, placing us amongst billion-dollar companies. We were recognised for allowing everyday Australians to buy their concrete pools online from design inception to construction completion and see immediately for free how a pool or spa would look in their backyard without a consultant having to visit on-site.

2021 We built Big Brother’s Pool!

Blue Haven was one of the exclusive suppliers of the star-studded 2021 Big Brother Australia VIP. Our Lightest Weight Pre-Cast Freestanding Pool at just 750kg took centrestage of the show’s outdoor fun!

2021 Top 100 Women

Remonda made it to the Top 100 Women in 2021, a prestigious list that pays tribute to women from all walks of life who are making a significant impact and exemplifying achievement in Australia’s construction industry.

2021 Local Business Awards!

Blue Haven won the Most Outstanding Specialty Business Award at the 2021 Local Business Awards in Fairfield City. The Local Business Awards acknowledges outstanding local businesses who go above and beyond in providing a world-class customer experience.

2021 Highest Pool Sales

Blue Haven has recorded the highest number of pool sales across New South Wales in 2021.

2022 Lansvale Centre of Excellence

Blue Haven took on a massive mission to renovate their flagship showroom and head office in Lansvale, which spans 10,000 sqm and was originally designed in 1998. The result is a trailblazing lifestyle destination featuring a display centre and events space. With a world-class collection of designer concrete pools alongside a café, a pizzeria, retail boutiques, and a gymnasium, imagine a wet water haven delivering multiple possibilities in one exclusive and dynamic location.

2022 Best Locally and Nationally!

Blue Haven was once again recognised by the Oscars of the Pool World, the Swimming Pool & Spa Association of Australia (SPASA) at the 2022 Awards of Excellence!

  • GOLD Winner, Freeform Pool up to $60,000 – National
  • FINALIST, Concrete Lap Pool – National
  • FINALIST, Display Pool or Centre – National
  • GOLD Winner, Display Pool or Centre – NSW
  • GOLD Winner, Concrete Lap Pool – NSW
  • GOLD Winner, Freeform Pool up to $60,000 – NSW
  • SILVER Highly Commended, Residential Water Feature – NSW
  • SILVER Highly Commended, Renovation up to $60,000 – NSW
  • SILVER Highly Commended, Concrete Lap Pool – NSW
  • SILVER Highly Commended, Concrete Lap Pool – NSW
  • SILVER Highly Commended, Display Pool or Centre – NSW
  • SILVER Highly Commended, Courtyard or Plunge Pool – NSW

2022 We are Business of the Year!

The prestigious Fairfield City Local Business Awards awarded us Business of the Year and Outstanding Specialised Business this 2022.

2023 Blue Haven Turns 50!

Being in this industry for years is already an accomplishment of its own – but being around and still relevant for 50 years? That’s definitely something worth commemorating. And that’s exactly what we did, but way more fun and unforgettable!