Our Story

For nearly 50 years, Blue Haven Pools has led the way in pool design and construction. We take your lifestyle, backyard, architecture and your budget into consideration. We’ve won over 350 industry design awards and have over 100 years combined experience, so you can be assured you’re in good hands.

1990

Marviplate Galvanised Steel Semi-Inground Pool

Blue Haven Pools’ Marviplate Galvanised Steel Semi-Inground Pool opened 20 stores in the United States, with a head office in Austin, Texas. Additional stores opened throughout London and Italy.

Blue Haven Pools Managing Director Ray Awadallah and wife Mary Awadallah celebrated the success with BHP Steel with a prestigious dinner event onboard the Iron Pacific, heralding the success of exporting so much steel globally.

Originally, the company went to the USA to trade under the name Blue Haven Pools – only to find out upon arrival that there was another pool company trading under the same name! This was way before the days of internet search – so who was to know?

As a result, the company worked as True Blue Pools for a short time before becoming Aussie Pools for several years of successful overseas trading.

1990

Marviplate Galvanised Steel Semi-Inground Pool

Blue Haven Pools’ Marviplate Galvanised Steel Semi-Inground Pool opened 20 stores in the United States, with a head office in Austin, Texas. Additional stores opened throughout London and Italy.

Blue Haven Pools Managing Director Ray Awadallah and wife Mary Awadallah celebrated the success with BHP Steel with a prestigious dinner event onboard the Iron Pacific, heralding the success of exporting so much steel globally.

Originally, the company went to the USA to trade under the name Blue Haven Pools – only to find out upon arrival that there was another pool company trading under the same name! This was way before the days of internet search – so who was to know?

As a result, the company worked as True Blue Pools for a short time before becoming Aussie Pools for several years of successful overseas trading.

1991

Salt Water Non-Corrosive Pools

John Singleton joined Blue Haven Pools for a marketing campaign to educate the public on salt water non-corrosive pools. The campaign was so controversial that it was restricted to late-night TV.

In the campaign, John talked about salt water from his pool floaty, before appearing at the beach in the final shot — which was what made the campaign so memorable. While swimming in the ocean, John disappeared below a wave and the entire screen turned blood red, implying he was attacked by a shark.

The campaign was designed to encourage Aussie families to swim in salt water at home instead of the beach.

1991

Salt Water Non-Corrosive Pools

John Singleton joined Blue Haven Pools for a marketing campaign to educate the public on salt water non-corrosive pools. The campaign was so controversial that it was restricted to late-night TV.

In the campaign, John talked about salt water from his pool floaty, before appearing at the beach in the final shot — which was what made the campaign so memorable. While swimming in the ocean, John disappeared below a wave and the entire screen turned blood red, implying he was attacked by a shark.

The campaign was designed to encourage Aussie families to swim in salt water at home instead of the beach.

1991

TV Campaigns

Peter Sterling launches a few awesome TV campaigns.

1991

TV Campaigns

Peter Sterling launches a few awesome TV campaigns.

1992

Training in Sydney Harbour

Blue Haven Pools built a temporary pool structure for elite swimming training in Sydney Harbour and helped a lot of charities raise money that weekend.

1992

Training in Sydney Harbour

Blue Haven Pools built a temporary pool structure for elite swimming training in Sydney Harbour and helped a lot of charities raise money that weekend.

1993

Concrete Pool Market

Blue Haven Pools launched into the concrete pool market. Over the next decade, the company took over dozens of pool companies, including the oldest and most trusted concrete pool builder in Australia – Mutual Pools.

Marketplace hysteria ensued as a result of crazy prices to launch the new concrete range, and close to 2,000 concrete pools were built almost every year for the next 12 years. At that time, concrete pools started at $9,990, prices so low that they’ve never been seen before or since.

1993

Concrete Pool Market

Blue Haven Pools launched into the concrete pool market. Over the next decade, the company took over dozens of pool companies, including the oldest and most trusted concrete pool builder in Australia – Mutual Pools.

Marketplace hysteria ensued as a result of crazy prices to launch the new concrete range, and close to 2,000 concrete pools were built almost every year for the next 12 years. At that time, concrete pools started at $9,990, prices so low that they’ve never been seen before or since.